Design Principles / Task 1 EXPLORATION

Name : Moo Renee
Student ID : 0359595
Course : Bachelor of Interactive Spatial Design (Honours)
Timeline : Week 02 - Week 04  

Table Of Content 

1. MIB / Modula information booklet 
2. Assignment brief 
3. Lecture Note
4. Understanding Design Principle

4.1 Gestalt Theory

4.2 Contrast

4.3 Emphasis

4.4 Balance

4.5 Repetition

4.6 Movement

4.7 Harmony & Unity

4.8 Symbol

4.9 Word and Image 

5. Final Selected Design 
6. Lecture Feedback
7. Assignment Reflection 

1. MIB / Modula information booklet (pdf)

Figure 1.1 MIB (pdf)

2. Assignment Brief

In this assignment, we focus on exploring and understanding the fundamental design principles introduced in this module. These principles include:

• Gestalt Theory
• Contrast
• Emphasis
• Balance
• Repetition
• Movement
• Harmony & Unity
• Symbol
• Word and Image

We are required to describe each of the design principles listed above and explain them using suitable design examples to demonstrate our understanding. Images used as examples are not allowed to be taken from lecture notes, slides, or videos. All information and image references borrowed from other sources must be properly credited and cited.

Next, we must select a design work that we find interesting and upload it to the blog in JPEG format (minimum A4 size, 300 dpi). Beneath the selected image, a full credit line must be included, stating the title of the design, the designer’s name, year, size, medium used to create the design, and the source.

With the selected image a write up with approximately 150–200 words is then required to explain why the selected design was chosen. After that, the design principles observed in the chosen work should be listed without further elaboration. Lastly, weekly feedback received from the lecturer should be included at the end of the blogpost.

3. Lecture Note

4. Understanding Design Principle

4.1 Gestalt Theory

Gestalt Theory is how people tend to see visual elements as a complete whole instead of individual parts. It shows how elements are grouped through principles such as proximity, similarity, continuity, and figure ground. Designers use this theory to make designs more structured, clear, and visually effective.

4.2 Contrast

Contrast is the difference between visual elements that helps them stand out from one another. It is created through variations in color, size, shape, texture, or typography to highlight differences. Designers use contrast to draw attention, create visual hierarchy, and make information clearer and more engaging.

Example : White and Black  / Yellow and Blue / Grey and Green

 

4.3 Emphasis

4.4 Balance

4.5 Repetition

4.6 Movement

4.7 Harmony & Unity

4.8 Symbol

4.9 Word and Image

5. Final Selected Design 

6. Lecture Feedback

Week 02 (10/02/26)

Week 03 (17/02/26)

Week 04 (24/02/26)

7. Assignment Reflection