Multidisciplinary Project II / Weekly Note

Jump Link

• Week 01 - CLICK HERE
• Week 02 - CLICK HERE
• Week 03 - CLICK HERE
• Week 04 - CLICK HERE
• Week 05 - CLICK HERE
• Week 06 - CLICK HERE

Week 01 – Site Visit

• Visited FABU at KLSCAH.
• Observed their current work and setup.
• Asked about their process for idea development.

Week 02

• Module brief and assignment brief discussed.
• Lecture on Spatial Design

• Need to do one online and one offline case study 

Lecture Notes:

• Spatial Design: Focuses on the relationship between architecture, interior spaces, and the people using them.

• Integration with Technical Knowledge: Merges technical aspects with spatial planning (architecture).

• Difference between Spatial Design and Architecture:
• Spatial design emphasizes the user journey and experience within a space.
• Architecture focuses more on the structure itself.

• UI/UX Perspective: Designing spaces with the user experience in mind is similar to designing interfaces in UI/UX.

• Enterprise View: Businesses hire designers to:
• Attract people to the store.
• Boost sales.
• Encourage visitors to post on social media.
• Promote the brand and enhance visibility through experiential design and marketing.

Week 03

• Space & Place — When there is furniture, activities, or other elements within a space, they become the soul of the space.
• Interactivity — Focus on creating meaningful interactions within the environment.
• User-Centric Design — Prioritize the users’ needs and experiences.
• Activity-Focused — Place more emphasis on the activities happening in the space. 
• Design Decision - What is the Objective you do this ?

Focus Areas

• Functionality — Ensure that every element of the space has a clear purpose in the overall design.
• User Experience — Evoke emotions within the space to make it memorable, emphasizing movement and interaction.
• Interaction — Consider how people engage with and move through the space.
• Emotion and Sensory — Use lighting, animation, and materials to shape emotional responses and sensory experiences.
• Adapting to Changing Needs — Design flexible spaces that can accommodate different users and activities over time.

Example

• The High Line , New York
• REXKL , Kuala Lumpur 
• IKEA 

Week 04 

Design & Experience Concepts

• Interactive White Space:
• At the end of the visitor’s journey, a blank surface or object allows participants to add stickers or marks, representing the ongoing growth of the artwork through audience engagement.

• Engaging the Senses:
• Incorporate auditory, tactile, and olfactory elements to deepen the immersive quality of the experience.

• Exploratory Installations:
• Design spaces that encourage discovery, allowing visitors to find hidden features and experience the environment from multiple perspectives.

User Experience (UX) Insights

• Ease Access:
• Difficulty in finding information can lead to the loss of up to half of potential engagement or sales.

• Value of Positive Experiences:
• Positive user experiences can be more influential than advertising in fostering trust and long-term loyalty.

• Continuous Improvement:
• Employ an iterative design approach prototype, test, refine to enhance user satisfaction and overall experience.

Week 05

User Persona 

• User persona represents a group of users, capturing the characteristics, needs, and behaviors of a broader audience segment rather than just one individual.

Purpose in Design:

• Helps designers understand user needs when defining the problem statement.
• Guides design decisions by keeping the focus on real user goals and pain points.

Benefits of Using Personas:

• Higher adoption rates: Products meet user expectations more effectively.
• Improved user retention: Users stay engaged because the design aligns with their needs.
• Better prioritization: Helps teams focus on features that matter most to the target audience.

Key Point:

• A persona is not a single person, but a representative of a user group, helping the team empathize and make informed decisions.

Week 06

• Consultation and Assignment 2 Brief - Design Development 

During this week’s session, we received the brief for Assignment 2: Design Development. The main focus was on understanding how to connect the UI/UX design with a physical space. We discussed how users would interact with the digital interface and what actions or experiences would follow in the physical environment after using the UI/UX page.

To explore this connection, we are required to sketch our ideas and create a simple 3D model that demonstrates how the physical design complements the digital interaction. The concept should also include elements such as sound, lighting, and overall atmosphere to enhance the immersive experience.

The final outcome should clearly show how the physical experience, UI/UX elements, and user journey are linked together, supported by proper documentation and user framing. At the end of the session, we were also asked to submit our slides summarizing the design direction and development process.

Lecture Note

User Journey Map 

• Provides a visual representation of the steps an individual takes to achieve a goal.
• Encourages designers and developers to view the user’s experience in a more organized and comprehensive way.
• Fosters empathy by allowing the team to relive the user’s journey in a narrative form.
• Helps the team understand the user’s emotions, motivations, and frustrations.
• Identifies pain points that users may encounter when interacting with the product or service.
• Considers the emotions and actions of users within a space.
• Helps predict how users will move, think, and feel when experiencing the design.

Figure6.1 Example of user Journery