Experiential Design / Assignment 02 – Experience Design Project Proposal

Duration: Week 4 – Week 6

Submission: Online posts in your E-portfolio

Type : Group 

Task Summary:

For this project, We will  need to choose a topic and develop an experience design proposal—this could involve anything from digital (screen-based) to physical space experiences. The proposal must include:

• Clearly explain the project idea and user experience.

• Include analysis of the current experience, comparisons with similar designs, and suggestions for improvement.

• Provide sketches and mock designs to show how the final experience would look from a user's perspective.

Goal : deepen our understanding of experience design and to showcase creativity, analytical thinking, and storytelling through a professional proposal document.

Proposed Building + Research

***If the page does not appear, please enlarge it to view***

Final Proposal  

PDF LINK - CLICK HERE

Task 02 proposal by moorenee817

Presentation Video 

***For this presentation video, the segments connecting the different speakers will be a bit different because we used four different platforms, and none of them could be directly recorded for the presentation. So, we did a screen recording and recorded each speaker separately, then edited everything together. Since the screen recordings couldn’t capture our own voices, we had to record them separately.***

Reflection 

In this assignment, we were required to create a more detailed proposal by considering aspects such as interaction, user experience, and conducting research on suitable buildings and case studies. Through this process, I have learned a lot—not only about augmented reality (AR), but also about how to develop a concept more thoroughly.

Since this was a group assignment, my main role was writing the proposal, and adding any necessary supporting content. My teammate, Crystal, was mainly responsible for the research portion. While writing the proposal, I explored various possible ways we could develop and enhance our concept. Although the process wasn’t always smooth and the outcome wasn't as satisfying as we initially hoped, it helped us realize the potential of adding more interactive elements in the future.

After some challenges and back-and-forth discussions, we eventually decided to develop a quiz-based interactive experience. Other than the struggles we faced, I believe we now have a clearer and more solid idea.

Overall, this assignment has helped me improve a lot for my group collaboration skills, as well as my critical and creative thinking. Most importantly, it gave me a better understanding of what AR is and how it can be applied in the final project .